Fractional product leader & advisor

Turn uncertainty into product direction.

Building isn't the bottleneck anymore - deciding what to build is. I help early-stage healthtech founders make better product decisions, from messy first idea to evidence you can raise on, saving you time and runway.

Product strategy
Product discovery & user research
Hiring & team design
Healthtech & women's health
Regulated markets
Data & analytics

Book a discovery call

2x: FIRST PRODUCT HIRE
15 yrs: IN PRODUCT LEADERSHIP & DATA

WHAT I DO FOR FOUNDING TEAMS

Three ways I help you make product decisions.

Product discovery

Clarity on who your target users are and whether the product concept holds up under real user testing and price pressure, before you spend time and money on engineering.

User interviews, surveys, trials - testing assumptions with real users
Personas, use cases, & user journeys the whole team, from marketing to engineering, can use to build
Concept & prototype testing before dev time is spent
Product commercialization and GTM, pricing & willingness-to-pay tests
Understanding and defining aha moments & how to lead users to repeated use

Product strategy

Turning an ambitious vision into a strategy and roadmap you can build, priorities backed by evidence and a narrative that gets your next round funded.

Metrics that connect user behavior to product & business outcomes
Strategy & roadmap development
Prioritization backed by evidence
Commercialization and GTM - understand your USP & where you win in the market and with competitors
Fundraising & milestone narratives
Handling sensitive health data in a regulated product - design focused on user experience and trust while meeting compliance and privacy requirements

Team building

Building the product function where none exists. The team, ways of working, and standards that enable delivery when you can't be in the room.

Hiring your first product people - PMs, UX, & Designers
How to work alongside the full spectrum of technical team - data scientists, data, software, & hardware engineers
Coaching & mentoring
Finding the team structure & way of working that will deliver your goals
Finding a product operating model that works for your business, team, and product

Selected work

What this looks like in practice.

Read the full stories →

How we could work together

How I can support you

Every engagement starts the same way, with a conversation about where you are and your goals.

Fractional product lead

For teams without a product person.

Embedded with you and your engineers, running discovery, setting strategy, and building the delivery rhythm week to week.

A product function that runs, decisions made with evidence.

Advisory sessions

For founders who already lead product.

Regular sound-boarding on your toughest product decisions: how to listen to your users, prioritization, strategic or team decisions, and the evidence needed to support your decisions.

Sharper calls, made faster and before they cost you a sprint.

Project-based

For one defined piece of work.

Tailored to your needs, now. Pick the piece, maybe user research and testing, a fundable strategy and roadmap, or anything in between.

The deliverable that moves the needle.

Not sure which fits? Book a discovery call and we’ll work it out together.

About

Analyst at heart. Builder by nature.

I’m in my happy place when I’m creating - products, user experiences, solutions. I love the craft of product management but am grounded in practicalities of getting stuff done from my experience as a founding product hire.

I seek the messy, ambiguous problems where direction is desperately needed and use curiosity and analytical rigor to find clarity in the noise. I've shipped B2B SaaS and data products as well as consumer health products, and turned opinion-led teams into evidence-led ones.

I'm passionate about how tech and data can truly improve people's health and quality of life, especially in women's health which has suffered from a lack of proper data collection and research.

Based in the UK, I'm available in the US, EU, and UK.

Where I’ve worked